WEBVTT

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IKEA is a different
kind of store to shop in

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and a different kind of workplace.

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For customers, IKEA has
the same system from store to store.

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First they visit the showroom,

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where furniture is displayed
in inspiring settings,

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and then they pick up their armchair,
bookcase etc. in the self-serve area.

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There was a Dutchman
who had been to Sweden many times

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and in 1958, when we opened
the first store in Sweden,

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he paid us a visit.

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And today, as we open
the twentieth IKEA store

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he has come
to see us again.

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That’s pretty amazing.

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It’s really great to see you!